Unlike many other sites, we don't try to exploit loopholes, bend the rules and play an unfair game. Every company needs to make profits to survive and during the current economic climate we should all be doing our best to support the UK retailers who provide us with quality goods at decent prices. Every time a voucher code is misused, the merchant may end up paying out twice - significantly eroding or totally wiping out profits. If this continues many companies will struggle and find themselves without enough income to survive.
Every voucher code and offer listed on Price Demon is specifically targetted at our visitors. We won't try to make a quick profit out of other people's misfortune or work.
Using our links will, in most cases, earn us a small percentage of each sale. This money is used to pay our hosting fees and associated costs - as Price Demon grows we'll need to spend an increasing amount of money keeping it alive. We're not here to make a huge profit and at times will be forsaking our commission cut in order to provide you with bigger savings at no additional cost to the merchants involved. The more people that use our site and our links, the better the deals we'll be able to arrange.
Price Demon is leading the way in ethical affiliate marketing - we adhere closely to all affiliate guidelines and IAB rules to ensure that we provide the best service possible for our partners and our visitors. We'll use all the technology, contacts and friends at our disposal to find new ways of saving you all money without the need to bite the hands that feed us. We hope you'll approve of our stance and help us make a difference in an increasingly anarchic money-saving world.